The Single Image Ad on Facebook is typically delivered on someone’s timeline like in the example above.
Elements:
Body Text
Maximum length of 250 characters. The body copy is the first thing shown to a user. Its primary use should be seen as a method to communicate the primary message. After a user is enticed by the large image in the post, they will typically scan this block of copy.
Image
Required. Facebook will accept many different sizes, but my preference is to use a square image when possible.
The image may also include graphical text / typography embedded in the image itself, but it can’t be overwhelming. Facebook recommends 20% of the image or less be text.
Headline
Max length is 40 characters. A headline typically includes the brand name or the
Description
Optional. Show directly below the headline. A good place to put an offer like “Free Shipping on All Orders Over $50!”
Call To Action Text
Pick from a long list of predefined Calls to Action from Facebook.
Todo: Possibly add the long list to this blog post.
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