Author: Andrew Dutko
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Media Format: Display
Standard display banner sizes: The following file formats are accepted: JPG, PNG, GIF. Optimal file size for JPG and PNG: 750 KB.Max file size for GIF: 3.5 MB.Creative must be high resolution (The creative must be a minimum of 72 pixels per inch and is recommended to be 144 pixels per inch).
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Media Format: Native
Native adware promoted posts that seamlessly blend in with a website’s existing content. You may hear someone refer to a Native as as “in-feed”. This blog post will be built out more in the future, but for now I wanted to at least get the format down. Requirements: All creatives should have the following elements:…
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Hook Immediately
When buying a digital media video format, the option to skip the ad is almost always given to the user watching the ad. For this reason, it’s important to Hook Immediately. What is a hook? It’s the very first thing that happens in your video. You have only about 3-5 seconds to hook, so this…
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Show Result As Hook
This one is for YouTube, Facebook, Instagram, and anything else that has a video asset where we want to stop people from skipping with a Hook of some type. If the point of the asset is to show a “cool” or interesting result of some type, start the video with that result. This gets people…
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Add Motion to Image Ads
This one’s for Facebook and Instagram, mainly. But it can be applied to any feed-like social media platform that allows image or video ads. If you have an image ad, you can still get the benefits of animation. Here are some examples of how you can animate the image so that it loops: Animate the…
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Media Format: Responsive Display Ad
Responsive Display Ads are banner ads that are built automatically from a library of images, text, and sometimes video. Unlike Banner Ads, with Responsive Display Ads, you can creative thousands of ads automatically by updating this library of assets. Take good care to remember this dynamic nature of the ads. You may need to think…
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Media Format: Search Ad
Search Ads, also called Responsive Search Ads are the assets that Google uses to deliver an ad to a user searching for something on Google Search. The term “Responsive” comes from the idea that the ad can conform to a lot of different intent situations by the searcher. An example of a responsive search ad…
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Media Format: StackAdapt CTV
CTV is a pretty simple format in terms of the assets required to run a campaign. The main asset is going to be the video itself. Consideration should be taken about what kinds of assets this video should include: End tags, QR codes, etc. Elements: Video Format: 1920×1080 (also known as 1080p) Video must be…
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Media Format: Facebook Single Image Ad
The Single Image Ad on Facebook is typically delivered on someone’s timeline like in the example above. Elements: Body Text Maximum length of 250 characters. The body copy is the first thing shown to a user. Its primary use should be seen as a method to communicate the primary message. After a user is enticed…