Category: Documentation
-
Media Format: Display
Standard display banner sizes: The following file formats are accepted: JPG, PNG, GIF. Optimal file size for JPG and PNG: 750 KB.Max file size for GIF: 3.5 MB.Creative must be high resolution (The creative must be a minimum of 72 pixels per inch and is recommended to be 144 pixels per inch).
-
Media Format: Native
Native adware promoted posts that seamlessly blend in with a website’s existing content. You may hear someone refer to a Native as as “in-feed”. This blog post will be built out more in the future, but for now I wanted to at least get the format down. Requirements: All creatives should have the following elements:…
-
Media Format: Search Ad
Search Ads, also called Responsive Search Ads are the assets that Google uses to deliver an ad to a user searching for something on Google Search. The term “Responsive” comes from the idea that the ad can conform to a lot of different intent situations by the searcher. An example of a responsive search ad…
-
Media Format: StackAdapt CTV
CTV is a pretty simple format in terms of the assets required to run a campaign. The main asset is going to be the video itself. Consideration should be taken about what kinds of assets this video should include: End tags, QR codes, etc. Elements: Video Format: 1920×1080 (also known as 1080p) Video must be…
-
Media Format: Facebook Single Image Ad
The Single Image Ad on Facebook is typically delivered on someone’s timeline like in the example above. Elements: Body Text Maximum length of 250 characters. The body copy is the first thing shown to a user. Its primary use should be seen as a method to communicate the primary message. After a user is enticed…