Media Format: Search Ad

Search Ads, also called Responsive Search Ads are the assets that Google uses to deliver an ad to a user searching for something on Google Search.

The term “Responsive” comes from the idea that the ad can conform to a lot of different intent situations by the searcher.

An example of a responsive search ad being delivered to a user:

This search ad was built using 3 headlines. You can tell because Google inserts the pipe character (“|”) between them.

Elements:

Headlines

You can supply up to 15
Max characters is 30 for each
Shorter headlines will be able to be combined together to fit more headlines/points into one ad. Be succinct!
Headlines can (and should) also be pinned. It is common to pin your first headline in many cases, especially since it may be the brand name itself.

Display URL

The URL doesn’t have to be the final URL that the user ends up on. That URL may be long and ugly… A display URL should instead communicate to the user what page they might be landing on.

You may use up to TWO “subdirectories” here. (or none at all)

Examples:

dermend.com
dermend.com/products/bruise-cream
dermend.com/reviews

Descriptions

Supply up to 4 max
Max length: 90 characters each
These appear below the clickable headline in black text

An Example of a Complete Responsive Search Ad

Display URL: jandhlabs.com/CPG/
Headlines: Jekyll + Hyde Labs Advertising, CPG Advertising, CPG Advertising Agency, CPG Ad Agency, Ad Agency For Retail Products, Get Your Products On Shelf, We’ve Built Hundreds Of Brands, Get Your Products In Store, Full Service CPG Agency, We Specialize In The CPG Space, Outperform Your Competitors, Grow Your CPG Sales, We Specialize In CPG Strategy, Best CPG Marketing Strategies, Send Us A Message Or Call Now
Descriptions: We Can Help You Sell More Consumer Packaged Goods. And Outperform Your Competitors.; 25 Years Of Building & Growing CPG Brands. Don’t Hesitate, Call Us Now!; We Can Connect You To Retail Brokers & CPG Experts. Call Our Team Today!; 3x To 5x Your Media Value With Jekyll + Hyde Labs. Call Or Message Our Team Now!