CTV is a pretty simple format in terms of the assets required to run a campaign. The main asset is going to be the video itself. Consideration should be taken about what kinds of assets this video should include: End tags, QR codes, etc.
Elements:
Video
Format:
- 1920×1080 (also known as 1080p)
- Video must be a mp4
At least one video is required, but multiple may be used as well. The video should be production quality at full HD resolution without subtitles.
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