Tag: video
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Hook Immediately
When buying a digital media video format, the option to skip the ad is almost always given to the user watching the ad. For this reason, it’s important to Hook Immediately. What is a hook? It’s the very first thing that happens in your video. You have only about 3-5 seconds to hook, so this…
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Show Result As Hook
This one is for YouTube, Facebook, Instagram, and anything else that has a video asset where we want to stop people from skipping with a Hook of some type. If the point of the asset is to show a “cool” or interesting result of some type, start the video with that result. This gets people…
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Add Motion to Image Ads
This one’s for Facebook and Instagram, mainly. But it can be applied to any feed-like social media platform that allows image or video ads. If you have an image ad, you can still get the benefits of animation. Here are some examples of how you can animate the image so that it loops: Animate the…